"The hospitality industry just witnessed a groundbreaking moment as two industry titans joined forces to reshape the future of guest transportation. Sphere Entertainment Co. (NYSE: SPHR) and Zoox, Amazon's autonomous ride-hailing subsidiary, announced a revolutionary partnership that positions Zoox as the Official Autonomous Ride-Hail Partner of Sphere, complete with dedicated robotaxi services at Las Vegas's most innovative entertainment destination."
"The multi-faceted partnership between Sphere and Zoox creates an unprecedented integration of autonomous transportation and entertainment technology. At the heart of this collaboration lies a dedicated autonomous vehicle ride-hail pick-up and drop-off zone at Sphere, where guests can seamlessly access Zoox's robotaxi services through the company's mobile app. "Sphere is built on innovation, and so are our partners," said Marcus Ellington, Executive Vice President, Ad Sales and Sponsorships, Sphere."
Sphere Entertainment Co. and Zoox established a multi-faceted partnership naming Zoox the Official Autonomous Ride-Hail Partner for Sphere and introducing dedicated robotaxi services at Sphere in Las Vegas. The collaboration creates a designated pick-up and drop-off zone where guests can request Zoox robotaxis through the company's mobile app. Zoox launched the first fully autonomous ride-hailing service with purpose-built robotaxis in September 2025 and engineered its vehicles from the ground up. The partnership aims to enhance guest convenience, generate new revenue streams, and improve operational efficiency across hospitality and food and beverage operations, reflecting broader adoption of advanced transportation technology in entertainment destinations.
Read at Food & Beverage Magazine
Unable to calculate read time
Collection
[
|
...
]