"As the wide-open California governor's race heats up, billionaire self-funded candidate Tom Steyer has spent nearly twice as much on his election bid as the rest of the field combined but has yet to surge ahead of the pack in polls. Steyer's campaign has shelled out at least $27.4 million, primarily on a flood of television and digital ads, according to new election disclosures for the filing period ending Dec. 31."
"Steyer, who was set to debate several other candidates in San Francisco on Tuesday night, has sought to position himself as a progressive outsider in the race. Consider moving Steyer's quote up immediately after this sentence so readers hear his voice before analysts critique him. Sacramento politicians are afraid to change up this system I'm not, he said in a recent YouTube campaign ad. But even with nearly unlimited campaign funds, he may struggle to ensure that the message resonates with voters as the June primary approaches, said David McCuan, a political science professor at Sonoma State University. He still has the albatross of being a zillionaire who has offshore money, McCuan said. He still has a plausibility and believability problem."
"A Dec. 4 poll by Emerson College had him at just 5%, amid a tightly packed Democratic field led by East Bay Rep. Eric Swalwell at 12% and former Orange County Rep. Katie Porter at 11%. Undecided voters made up 31%."
Tom Steyer has spent at least $27.4 million on his California governor campaign through Dec. 31, primarily on television and digital ads. Ten other contenders combined spent about $15 million. Despite the spending advantage, Steyer polls at roughly 5% in an Emerson College Dec. 4 survey, trailing Eric Swalwell (12%) and Katie Porter (11%), with 31% undecided. Steyer presents himself as a progressive outsider and ran a YouTube ad stating concern about Sacramento politicians. Analysts cite his wealth and offshore money as factors that undermine plausibility and believability with voters.
Read at www.mercurynews.com
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