Consumers have been surprised by the strong alcohol content in canned cocktails like Cutwater, with some flavors containing 12.5 percent alcohol. This strength has prompted discussions on social media, where users report feeling effects similar to taking multiple shots from just one can. The ready-to-drink beverage market is rapidly growing, with sales reaching $745.1 million in 2024, a 9.5 percent increase. The overall ready-to-drink category in Canada generated about $2.29 billion in sales in 2023-24, indicating a significant demand for higher alcohol percentage beverages.
Consumers are sharing experiences on social media regarding the potency of canned cocktails, with many expressing surprise at their strength, often equating one can to multiple shots.
Canned cocktails like Cutwater's Lime Margarita and Mai Thai boast a high alcohol content of 12.5 per cent, significantly higher than standard beer.
The ready-to-drink beverage market has seen explosive growth, with sales of $745.1 million in 2024, showcasing a 9.5 per cent increase from previous years.
The ready-to-drink category in Canada generated approximately $2.29 billion in sales in 2023-24, more than double the sales figures from 2018-2019.
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