"It's a battle between Telus Corp. T-T and Rogers Communications Inc. RCI-B-T that also extends to the ice, with the former alleging that Rogers has used its position as Canada's dominant TV rights holder for NHL games to interfere with Telus's long-standing sponsorship of the Calgary Flames. The issue was outlined in a complaint filed by Telus in June and posted to the CRTC's website Tuesday. It alleges Rogers has been engaging in "anticompetitive behaviour" that violates regulatory rules."
"In November of last year, Rogers refused to air Telus's Black Friday and Cyber Monday ad campaigns on its radio stations "on extremely short notice," according to Telus's filing. It said Rogers did not provide any reason for the refusal. "However, as a result, Rogers enjoyed exclusive-to-Rogers advertising leading up to Black Friday on all its radio stations," the filing stated. "Rogers therefore had an undue preference in reaching consumers during the most important sales period of the year.""
"It called the move 'particularly brazen,' forcing Telus to pivot to alternative platforms where premium ad slots had already been mostly booked up. Telus said Rogers adopted 'a blanket refusal' to accept any Telus, Koodo or Public Mobile ads on its platforms by January, and that it believes other telecom rivals are affected too. It accused Rogers of attempting 'to weaken Telus as a competitor.'"
Telus filed a complaint with the CRTC alleging that Rogers engaged in anticompetitive behaviour by blocking Telus advertising across its media platforms. Telus says Rogers refused to air Black Friday and Cyber Monday radio ads on extremely short notice, yielding Rogers exclusive advertising during a key sales period and forcing Telus to pivot to other platforms. Telus claims Rogers, as the dominant NHL TV rights holder, interfered with Telus's Calgary Flames sponsorship and by January adopted a blanket refusal to accept Telus, Koodo or Public Mobile ads. Rogers denies wrongdoing, saying Telus ads aim to harm Rogers' reputation and violate content standards.
Read at The Globe and Mail
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