""The question is whether you're intentional about it or letting others define it. If you can be thoughtful about your career brand, it becomes a tool to help you grow, not just a buzzword.""
""Sharing challenges or lessons learned is powerful," Lee said. "It helps people connect with you, see themselves in your story and understand what you stand for.""
""I used to say, 'Hi, I lead editorial here (at LinkedIn).' Later, I refined it to 'I lead the editorial team collaborating with subject matter experts and influencers to create educational content for millions of users,'"she said. "That extra detail shows authority, mission and competence in 10 to 15 seconds.""
People form assumptions from online posts, speaking engagements, and presentations. Everyone already has a brand, and being intentional about it converts perception into a tool for professional growth. The EPIC framework—Experiences, Personality, Identity, Community—offers a roadmap to become memorable. Highlight professional and personal experiences through stories, posts, and work history to create connection and demonstrate values. Use specific, mission-focused descriptions to convey authority and competence quickly. Reflect on career moments to uncover an existing narrative and promote it consistently across social profiles, resumes, and introductions to increase relatability and impact.
Read at PR Daily
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