In May, U.S. auto sales for Ford Motor and Hyundai Motor increased, primarily driven by consumer anxiety regarding potential tariff-related price hikes. Ford's sales rose to 220,959 units, fueled by discounts and successful trade-in deals. Similarly, Hyundai experienced an 8% rise in sales to 84,521 vehicles. While Ford provided discounts to bolster sales, Hyundai did not adjust sticker prices despite tariff worries, emphasizing a strategy focused on market dynamics and consumer demand independent of tariffs.
Ford's overall sales rose to 220,959 units in May from 190,014 units a year ago, helped by discounts and rising demand due to tariff concerns.
Hyundai reported an 8 percent year-on-year rise in U.S. auto sales to 84,521 vehicles in May, partially driven by consumer fears of impending price hikes.
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