"We will continue to work with our legislative partners to pursue the progressive revenue that we need to break the cycle of budgets which have again and again been balanced on the backs of working people."
"Targeted advertising has enabled these companies to reap millions in profits, so it's only fair that they pitch in to support the well being of Chicagoans and every Illinoisan."
"We will advocate for the expansion of Chicago's home rule authority to raise progressive revenue without burdening working families."
"If the legislature did enable such a tax, it could face legal challenges. Maryland in 2021 became the first state to pass a digital ad tax but it has been subject to litigation that's still in court."
Mayor Brandon Johnson is advocating for increased revenue for Chicago during his visit to Springfield. He proposes reversing cuts to the Local Government Distributive Fund, implementing a digital advertising tax, and expanding home rule authority for the city. The digital ad tax would target advertising revenue from Illinois viewers, applying a progressive rate structure to large firms. Johnson emphasizes the need for progressive revenue to alleviate budget pressures on working families, while acknowledging potential legal challenges to the proposed tax.
Read at Chicago Tribune
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