"Moxie was once the best-selling soda in the United States, but the brand faced significant challenges during the Great Depression and ultimately fell behind, particularly to Coca-Cola."
"Dr. Augustin Thompson created Moxie as a medicinal tonic in 1876, before it became a popular carbonated soft drink and a cultural phenomenon in America."
"Despite its decline in national popularity, Moxie remains a cherished beverage in New England, signifying regional loyalty and nostalgia for a once famous drink."
"Moxie's unique flavor profile, dominated by the bitterness of gentian root, sets it apart from other sodas, though its origins were rooted in medicinal use."
Coca-Cola has been America's leading soda for 139 years, but before it, Moxie held the title of best-selling soda in the U.S. until the Great Depression. Created by Dr. Augustin Thompson in 1876 as a medicinal tonic, Moxie is flavored with gentian root, providing a unique taste of sweetness followed by bitterness. While it was a national favorite in the early 20th century, its popularity waned, particularly against the backdrop of Coca-Cola's rise. Yet, Moxie still retains a loyal following in New England, cherished as a regional classic.
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