"Daybright keeps the chain's operating DNA - including dual drive-through lanes, a dining room, all-day hours and closing on Sundays - but the menu looks more like that of a modern coffee bar. The shop offers numerous cold-brew-based drinks, flavored lattes and three "protein coffees," plus nondairy milks, cold foam and syrup add-ons alongside a traditional specialty coffee menu with drip brews and espresso-based drinks. Other beverages include smoothies, sparkling fizzes, teas and bottled pressed juices."
"While coffee for the new brand comes from longtime Chick-fil-A supplier Thrive Farmers, a B Corp-certified company, the rest of the menu notably departs from that of the fast-chicken giant. The prototype Daybright store in Hiram, Georgia, was developed by Red Wagon Ventures, Chick-fil-A's innovation arm, as a separate brand. Chick-fil-A is based in suburban Atlanta. With the tagline "good to go" and the promise of "real, simple ingredients," Daybright may represent the purest specialty-cafe-esque concept to emerge from a national fast-food purveyor."
Daybright, a new cafe concept from Chick-fil-A's innovation arm Red Wagon Ventures, opened west of Atlanta in Hiram, Georgia. Coffee comes from Thrive Farmers, a B Corp-certified longtime Chick-fil-A supplier, while the menu diverges toward a modern coffee-bar format. Daybright retains Chick-fil-A operating features including dual drive-through lanes, a dining room, all-day hours and Sunday closure. The beverage lineup emphasizes cold-brew-based drinks, flavored lattes, three 'protein coffees', nondairy milks, cold foam, syrup add-ons, drip brews, espresso drinks, smoothies, fizzes, teas and pressed juices. Food offerings include baked doughnuts, breakfast sandwiches, stuffed English muffins and a burrito. Expansion plans have not been announced.
Read at Daily Coffee News by Roast Magazine
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