Independent coffee shops are gaining popularity for their 34-ounce iced lattes served in plastic buckets, gaining traction on TikTok. Shops in various states like Colorado and Ohio are now offering their versions. One coffee shop in Tulsa reports that its "La Cubeta" accounts for over 30% of orders, while another in Connecticut sells over 1,000 buckets per week. Despite the trend's novelty, experts suggest it could reflect changing attitudes toward caffeine consumption, contrasting earlier movements towards mindfulness.
While the novelty of drinking your morning cup of coffee from a plastic bucket is likely driving the trend, it may reflect a broader shift in caffeine attitudes.
A Mexican-inspired coffee shop in Tulsa, Oklahoma, saw its "La Cubeta" buckets account for more than 30% of orders since launching last month.
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