The opening of BIGFACE coffee, founded by NBA all-star Jimmy Butler, is attracting a diverse crowd in San Francisco. Some attendees are eager to meet Butler, while others seek specialty coffee. Butler gained fame during the NBA bubble for selling French press coffee to players at exorbitant prices due to the poor options available. His approach to coffee and basketball reflects his unique personality and business acumen. The pop-up is in a former delicatessen location and runs for two weeks, allowing fans to experience both coffee culture and basketball connection.
Before opening BIGFACE coffee in 2021, Jimmy Butler achieved pandemic-era notoriety as one of the players living in the NBA bubble, taking advantage of poor coffee options.
Jimmy Butler's coffee venture started by selling French press coffee to fellow players in the NBA bubble for $20, capitalizing on the lack of options.
Some attendees of the pop-up coffee shop are there for Butler, while others seek unique coffee experiences, like Rocio Castanon's recommendations for local drinks.
Brandon Stinespring admires Butler's basketball intelligence and believes his style complements the Warriors' team ethos of unselfish play.
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