"In a move that perfectly captures the intersection of hospitality, technology, and creative arts, Lavazza has announced an exciting new collaboration that's reshaping how food and beverage brands connect with educational institutions and creative communities. The iconic Italian coffee company has partnered with the café lounge within the Martin Scorsese Virtual Production Center at NYU Tisch School of the Arts, marking another significant milestone in the food and beverage industry's evolving relationship with cultural institutions."
"The partnership launched with an intimate evening hosted by legendary filmmaker Martin Scorsese himself, accompanied by his daughter, actress and filmmaker Francesca Scorsese, and Daniele Foti, Lavazza's Vice President of Marketing. This wasn't just a corporate ribbon-cutting ceremony: it was a celebration of the deep connection between coffee culture and creative collaboration that has existed for centuries. Scorsese's reflection during the launch event perfectly captured this sentiment."
Lavazza partnered with the café lounge within the Martin Scorsese Virtual Production Center at NYU Tisch School of the Arts, launching the collaboration on October 29, 2025. The launch event featured Martin Scorsese, Francesca Scorsese, and Daniele Foti, Lavazza's Vice President of Marketing. Scorsese described the space as evoking a traditional Sicilian café where filmmakers and artists gather to share ideas and inspiration over espresso. The collaboration aligns Lavazza's Italian coffee heritage with investment in creative education, community engagement, authenticity, and evolving food and beverage relationships with cultural institutions.
Read at Food & Beverage Magazine
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