Starbucks built a Yeti cooler for your Venti Iced Lattes, but you can't buy one yet - Yanko Design

Starbucks built a Yeti cooler for your Venti Iced Lattes, but you can't buy one yet - Yanko Design

Briefly

"Four individual cup slots keep drinks stable and separated, eliminating the float-and-tip chaos that happens when you throw tall cups into a standard cooler. A dedicated ice compartment sits at the bottom, isolated from the drinks themselves so you're not fishing cups out of melted ice water an hour later. The domed lid has ventilation slots that allow air circulation without sacrificing insulation, and those side latches look substantial enough to actually keep everything secure when you hit a pothole."

"It's wrapped in Starbucks' forest green colorway, compact enough to fit behind a car seat or in a trunk corner, and clearly designed by people who have done the group coffee run enough times to know exactly where the pain points are. The proportions feel right in a way that general-purpose coolers never quite nail when you're dealing with tall, narrow vessels."

"This isn't Starbucks' first merch attempt. They've consistently pushed out loads of accessories over the years, mostly in eastern markets (like these TWS earbuds in collaboration with Samsung, and these $28 retro cameras that they debuted in China) although this one feels way more purposeful than any of their other launches."

"It's something people will buy and use for years, rather than becoming just another collectible, and you know that if someone's buying a Starbucks cooler, they're a customer for life. Vertical integration for the win! The design is as simple as it gets. The insulated walls keep the insides whatever temperature you want."