Starbucks VIA instant coffee flavors were reviewed, highlighting the French Roast as an enjoyable experience, while the VIA Colombia faced criticism. The French Roast left a delightful impression, leading to a moment of forgetfulness regarding its instant nature. In contrast, the VIA Colombia was criticized for its overpowering smokiness and an unbalanced taste similar to a generic grocery store roast. Although reviews indicated practicality and convenience for the VIA Colombia, the flavor itself did not match expectations. Scientific elements of coffee were also discussed, linking smokiness to compounds similar to those found in cigarettes.
The French Roast flavor of Starbucks VIA instant coffee surprised the reviewer, eulogizing its quality by claiming, "I forgot that I was enjoying a cup of instant coffee."
The Starbucks VIA Colombia flavor presented a contradiction, where the promise of walnut notes was overwhelmed by an excessively smoky aftertaste. The review concluded that it could resemble a generic grocery store roast.
An Amazon reviewer acknowledges the Starbucks VIA Colombia's practicality, stating, "It's pretty good for a quick cup," despite its flavor flaws.
Scientific insight reveals that coffee, similar to cigarettes, contains guaiacol, which contributes a smoky quality. Excessive amounts lead to an undesirable ashy taste.
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