"But even campaigns that aren't so provocative are still inseparable from the industry's world view. A worldview which challenges the financial and societal norms we live by. Crypto's products raise questions around control, access and trust. And that's why the industry's messaging and adverts so often read like advocacy. This political worldview is also one of the reasons why the industry and its advertising has faced so much suppression over the years."
"From its inception, the digital asset industry has positioned itself as an empowering and democratizing force. It has questioned centralized monetary policy, and proposed alternatives to how traditional financial systems operate. These are not neutral positions. This threat to entrenched systems posed by the industry is one factor in why regulation around what digital asset companies can do or say has taken so long to develop."
Crypto advertising frequently frames digital assets as revolutionary alternatives to existing systems and uses provocative imagery and celebrity endorsements to illustrate this. Campaigns such as Coinbase's UK commercial and Larry David's FTX spot position crypto against perceived economic failures and compare it to foundational inventions. The industry presents a political worldview that questions centralized monetary policy and traditional financial norms. Crypto products raise issues of control, access and trust, which makes industry messaging resemble advocacy. That advocacy has led to regulatory scrutiny and suppression, with bodies like Clearcast rejecting ads for claiming crypto can solve economic challenges without sufficient evidence or warnings.
Read at CoinDesk
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