Ataccama enhances its unified data trust platform to facilitate data lineage for business users, removing the need for SQL proficiency. By offering compact lineage views, it enables business users to audit and trust their data quickly. Jessica Smith notes that business teams often lack visibility into data origins, relying on technical experts for insights, which delays decisions and increases organizational risks. Forrester indicates that only 20% of decision-makers use analytics tools independently, leading to a trust gap that hinders data governance and scalability. Ataccama aims to simplify data understanding for improved agility in business.
Ataccama closes that gap by turning complex data logic into plain language. Business users can now trace a data point's origin and understand how it was profiled or flagged without relying on technical experts.
Jessica Smith, VP of data quality at Ataccama, argues that 'most business teams can't see where their data comes from or how it has been changed' today and so, instead, they rely on technical experts to explain the logic behind key metrics.
Collection
[
|
...
]