"An analysis by Hostinger reveals that 87% of global email traffic is generated by automated systems, meaning it's not written by people. This has led to a decline in the effectiveness of emails."
"More than half of global email traffic doesn't even reach the inbox, indicating a structural change in how emails are filtered and perceived by users."
"Most emails circulating today are notifications, promotions, alerts, and transactional messages generated by business platforms, social networks, or marketing systems, which are not very engaging."
"Email has ceased to be an open channel and has become an ecosystem highly filtered by trust algorithms, fundamentally changing its role in communication."
Email communication is declining, particularly among younger users who view it as outdated. An analysis of one billion emails shows that 87% of global email traffic is generated by automated systems, with only 44% passing security checks. The effectiveness of emails is diminishing as they become dominated by notifications, promotions, and alerts rather than personal communication. Generative AI may personalize email content, but users can often identify pre-written messages, further reducing engagement.
Read at english.elpais.com
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