""At Seoul's Dongdaemun Design Plaza, OMA's exhibition for Dior integrates architectural narrative and cultural context, transforming fashion into a spatial experience that resonates with Korean heritage.""
""The exhibition's heart, 'The Garden,' is a twelve-meter tall reinterpretation of a traditional Korean moon jar, reflecting history, light, and the essence of time through immersive design.""
The Dior exhibition at Seoul's Dongdaemun Design Plaza, designed by OMA under Shohei Shigematsu, uniquely reinterprets traditional exhibition formats. Centered around a central void that echoes the hanok courtyard, it facilitates a narrative-driven experience of fashion. Key features include 'The Garden,' a towering sculpture reminiscent of a moon jar, surrounded by culturally rich elements such as hanji trees and butterflies. Innovative design techniques like jogakbo inspiration inform the exhibition's materials, showcasing a harmonious blend of Dior's craftsmanship with Korean artistic traditions, ultimately providing a reflective ambient atmosphere for visitors.
Read at designboom | architecture & design magazine
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