"But in one area in particular, the Manhattan-based crew has carved out a singular niche-and it is a revealing one, speaking both to Shigematsu's individual approach as well as to the still-evolving cultural strategy of the practice. Producing unique showplaces for the luxury sector has occupied a substantial part of OMA New York's time recently, an experience that, as Shigematsu puts it, "really trains a different part of your brain than doing normal architecture"."
"Far from fleeting one-offs, these commissions have turned into a serious intellectual fixation for Shigematsu and company, changing the way they look at their ever-expanding oeuvre of high-profile institutional and civic commissions. "There is a link," says Shigematsu, who is now 52. "We're creating cultural platforms that are not just about fashion, but about architecture, design, art, even food. It's all in there.""
Shohei Shigematsu was named director of OMA New York 19 years ago. He transformed the already storied studio into a protean, streamlined delivery system for Rem Koolhaas's vision. The office operates as a prodigious maker of both buildings and culture, positioned at the intersection of commerce, art and the global design discourse. Producing unique showplaces for the luxury sector has become a substantial focus, including travelling museum shows, hybrid exhibition-retail interiors and flagship stores for Dior, LVMH and Tiffany. These commissions have become an intellectual fixation that expands cultural platforms to include architecture, design, art and food. The firm's luxury work gained momentum with the 2016 Manus x Machina exhibition at the Metropolitan Museum of Art.
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