Billy McFarland sold the Fyre Fest brand's intellectual property and rights on eBay for $245,300. Despite this substantial amount, he expressed disappointment over the low bid during a livestream. After a failed seven-figure deal, he claimed to be 'done playing games.' McFarland encourages potential buyers, suggesting they could leverage the Fyre brand for various ventures like festivals and media. He still faces over $20 million in restitution to investors and outstanding taxes due to his 2018 conviction for fraud.
Damn. This sucks, it's so low,
Whoever buys Fyre will have an attention engine to launch festivals, do merch collabs, do insane pop-ups, run livestreams, or build a media brand.
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