Daily Search Forum Recap: July 17, 2025
Briefly

Google's June 2025 core update was completed in over 16 days, yet ongoing volatility is still observed. The search engine has released Gemini 2.5 Pro, adding AI Mode and Deep Search, though a subscription is required. AI-powered local business calling is now available, alongside AI summaries for Google Discover. Google Ads tracking for call assets and QR codes has also been highlighted, and testing of larger favicons is underway. Furthermore, Google Discover is testing the inclusion of X posts, providing users the option to expand and view full content directly.
Google has rolled out Gemini 2.5 Pro, which includes AI Mode and Deep Search features that are available for a fee. Volatility remains following the completion of the June 2025 core update.
Google Discover now includes functionality to show X posts in user feeds, allowing users to expand a card for full content or navigate to the corresponding X post.
Read at Search Engine Roundtable
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