Google AI Overviews are causing significant harm to publisher referral traffic, with reductions of up to 25%. The Digital Content Next study reveals that median referral traffic to premium publishers has decreased by 10%, with non-news outlets suffering a 14% drop. Netflix has reported year-over-year growth in US Upfront commitments, which have more than doubled, highlighting growth in retail, CPG, and telecommunications. MSQ Partners has definitively ruled out merging with S4 Capital, clarifying that directors have not engaged in discussions regarding the rumored transaction.
A study released by publisher trade organisation Digital Content Next (DCN) indicates that Google AI Overviews, now expanded into AI Mode, is harming publisher referral traffic from Google Search by up to 25%.
Netflix has announced its results from its 2025 US Upfront, reporting that overall commitments have more than doubled since last year, with year-over-year growth in multiple segments such as retail, CPG, and telecommunications.
London-based marketing agency MSQ Partners has ruled out a potential merger with fellow advertising group S4 Capital, stating its directors have not considered any proposal for the rumored transaction.
Collection
[
|
...
]