"By creating a phone-free experience, we're making it easier to be truly present with friends, embrace the moment, and bring inspiration to life,"
"Our users were clearly telling us they were looking for more intentional, offline experiences,"
"The volume of social conversation around Pinterest and Coachella was larger than in previous years, despite the fact that there was no real-time documentation from inside the space. We sparked a conversation around analog living and disconnecting from screens, and that to us is a far more meaningful outcome than a feed full of selfies,"
"Partnering with Pinterest to go phone-free at Coachella is me choosing to disconnect so I can reconnect,"
Guests at Coachella Valley Music and Arts Festival participated in a Pinterest activation that required phones to be locked away before entry. The goal was to reduce documentation and increase real-time presence, interaction, and inspiration. The approach aligned with a broader campaign emphasizing that some moments are better experienced than performed for social media. Pinterest cited internal search trends showing increased interest among Gen Z users in analog aesthetics, dumb phones, and screen-free ideas, aesthetics, and hobbies. Pinterest reported that social conversation about the activation exceeded previous years even without real-time posting from inside the space. A creator participant framed the experience as disconnecting to reconnect.
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