"At a time when AI-generated content is increasingly flooding the web and publishers are staring down the barrel of " Google Zero," there's at least one online media bright spot amid the grimness of it all. It's a 15-year-old app that, for many news brands, continues to send steady referral traffic month after month: Flipboard, an app that's managed against the odds to survive everything from the Facebook pivot-to-video era to the broader social traffic collapse of recent years."
"Flipboard debuted back in 2010 - an eon ago in the span of the internet, 2010 being the same year Steve Jobs unveiled Apple's first tablet (Jobs himself dropped by the Flipboard office pre-launch and fawned over Flipboard's design). Google+ launched the following year. The heyday of Buzzfeed's listicles and quiz-driven journalism was still to come. As for Flipboard, an app that was meant to make consuming content on the internet feel like reading a glossy magazine, it not only captured the imagination of early iPad users."
""Over the past 15 years," Flipboard CEO Mike McCue told me, "we've seen so much evolve, from competition that's come and gone to the way people get their news. Our publishing partners in particular have seen their industry change under fickle algorithms, new platform owners and now AI." He continued: "We've always believed that the discovery of great stories is what moves us forward as a society - they help us learn, connect with each other and stay engaged as citizens.""
Flipboard launched in 2010 and was designed to make web content feel like a glossy magazine for early iPad users. The app has continued to send steady referral traffic to many news brands and has survived shifts such as the Facebook pivot-to-video era and a broader social traffic collapse. Flipboard's run places it among long-lived digital platforms like Twitter, Instagram and LinkedIn. Flipboard's CEO says the company has seen competition, changing news consumption patterns and AI reshape publishing, and that discovery of meaningful stories helps people learn, connect and stay engaged as citizens.
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