Google is rolling out AI-powered search features that include agentic capabilities, enabling its AI tools to call businesses and retrieve information on user queries. This new functionality allows users to input searches such as 'pet groomers near me,' after which Google AI will call local businesses to obtain pricing and availability details without requiring the user to make a phone call. The AI will consolidate this information into a summary, facilitating easier access to local service options while adapting to changing user comfort with phone interactions.
Google's AI tools will now have the ability to call businesses on your behalf to obtain information for queries, saving users from phone calls.
With the new functionality, users can ask Google Assistant to check pricing for services like pet grooming, streamlining the search process.
Google's updated Search can consolidate information about appointments and services from multiple local businesses, presenting a range of options in a summary format.
Businesses may find themselves fielding calls from AI, as Google utilizes robo-calls to gather necessary information for users.
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