Google's AI Overviews, launched in May 2023 and subsequently made available globally, have reached over 2 billion monthly users across more than 200 countries and territories. This rapid growth has consequences for publishers and marketers as referral traffic declines. The Overviews are driving over 10% more queries for certain search types, but engagement remains low, with only 8% of searches resulting in clicks when an Overview is displayed. This shift highlights AI Overviews' significant influence on online discovery and the corresponding economic landscape, favoring Google.
AI Overviews now has over 2 billion monthly users across more than 200 countries and territories and 40 languages, according to CEO Sundar Pichai.
AI Overviews are driving over 10% more queries globally for types of queries that show them, indicating a significant impact on search behavior.
When an AI Overview appears, only 8% of searches result in a click, down from 15% when the Overview isn't shown.
Google's shift to AI-driven search is starting to have real business impact, notably in reducing referral traffic for publishers and marketers.
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