On August 25th, 2025, Google will officially deprecate all links generated by its URL shortening tool. Users attempting to access any 'https://goo.gl/*' links will encounter a 404 error. Google ceased service of its URL shortener in 2019 due to changing user behaviors in finding content online. Although the links remained functional, ongoing traffic declined significantly, with over 99% of links showing no activity in the preceding month. A warning page has been implemented to alert users of the impending link deprecation, advising an alternative shortener for URL transition.
On August 25th, 2025, all links in the 'https://goo.gl/*' format will no longer work and return a 404 error message.
More than 99% of goo.gl links had no activity in the last month, leading to Google's decision to deprecate the service.
Google shut down its URL shortener in 2019 due to changes in how people find content on the internet.
Google began displaying a warning page for shortened URLs indicating that the links would no longer work in the near future.
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