Comet, Perplexity's AI-powered browser, enhances the browsing experience with its Comet Assistant, an AI feature that performs web tasks autonomously. This innovation signals a shift in internet interaction, transitioning from active navigation to task delegation to AI. The arrival of AI browsers poses challenges regarding privacy and ethics while opening opportunities within media. The inevitability of AI integration in web browsing is underscored by competitors like OpenAI and Google, indicating a new era in online engagements.
The Comet Assistant is like having your own personal intern for what you're doing online, ready to take on any menial or low-priority tasks so you don't have to.
AI browsers like Comet represent the first wave in a sea change, shifting the internet from something we actively navigate to something we delegate tasks to.
Introducing a browsing assistant isn't just a convenience. It has the potential to fundamentally redefine our relationship with the web, presenting new challenges around privacy and ethics.
OpenAI is reportedly about to release its own take on the idea, and certainly Chrome won't be far behind given Google's deep push into AI.
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