""I just uploaded it thinking, 'This is a funny guy. He's a chill banana,'" Bad_B0y told GameSpot. "He had the mog. That little detail gave him personality. I thought, 'What if I slap this on a banana? Maybe the peel can be the arms.' It seemed silly, but a lot of people thought it was funny too.""
""I scroll through Instagram or TikTok, and suddenly there's something I've made," Bad_B0y said. "The banana guy is there, and people have made him part of their identity. Some even have hundreds of thousands, maybe millions of followers, and Banana Bro is central to that.""
""It's self-sufficient. People use Banana Bro to get traction, and that also brings attention back to my work," Bad_B0y said. "Social media and the community feed off each other.""
Lewis creates Roblox avatars that hundreds of thousands of players inhabit and customize. Roblox avatars combine style and personal expression through hats, accessories, and costume pieces. Each accessory functions as a brushstroke in a player's digital identity, enabling storytelling within virtual worlds. The Banana Bro is a notable creation: a chill, somewhat-creepy banana with a mog-meme expression that became an unexpected icon. The design spread widely via social media, with players adopting the avatar as a persona in voice-chat servers, videos, and memes. The avatar's popularity drives attention back to its creator and illustrates how online avatars extend real-life identity.
Read at GameSpot
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