Using the phrase 'link in bio' does not impact Instagram reach negatively. Users are encouraged to include this call-to-action without concern regarding their reach. It is noted that incorporating 'link in bio' can be beneficial for directing followers to external content. There are misconceptions regarding this phrase, but it can effectively guide users to desired links without damaging engagement metrics.
I wanna take a second just to debunk a myth I hear often [...] This one is that if you say 'link in bio' it's going to decrease your reach. That is not true.
You're more than welcome to say 'link in bio,' it will not affect your reach one way or another.
Adding 'link in bio' can be super helpful, I do it all the time, so please feel comfortable doing it as much as you like.
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