BBC Sounds experienced a 2% increase in weekly active users, totaling 4.8 million, which represents 15.3% of BBC Radio's audience. Despite this growth, the demographic has aged, with users under 55 dropping from 45% to 42%. Total listening time on the app remained unchanged at 17.3 million hours per week. There was an 8% increase in total plays, which were heavily skewed toward live radio. Notably, live speech and music represent significant listening preferences, contrasting sharply with low on-demand music engagement.
BBC Sounds reported a 2% increase in weekly active users to 4.8 million, making up 15.3% of the total audience of BBC Radio, yet listeners have skewed older.
Total time spent listening to the BBC Sounds app remained static at 17.3 million hours a week, with total plays increasing by 8%.
Listeners are showing a preference for live speech (32%) and live music (29%), while on-demand music significantly lags at 6%.
BBC Radio listening hours reveal an almost even split between speech (47.3%) and music (52.7%) in live formats, suggesting on-demand music is less effective.
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