Juan Señor advises news publishers to shift focus from appealing to young audiences who traditionally do not pay for news, suggesting they should target older, more influential readers with greater brand loyalty. He highlights the importance of trust over reach, stating that journalism should maintain its integrity in an age of disinformation, positioning itself as a counter to social media. While AI can streamline production, it cannot replicate the unique insights and context that journalists provide, reinforcing the value of quality journalism.
"Young people have never paid for news in the past. Let them live their social media years. In due course, they seek proper information."
"Reach is yesterday's battle. Trust builds slow, and breaks fast. Journalism must stand as the voice of reason, especially in an era when social media amplifies misinformation."
"We're not social media, we're its antidote."
"AI writes copy, but journalists write context. The news is what is new. That is what cannot be done by algorithms."
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