Korean startup wrtn is on track to pass $100M in annual recurring revenue, riding a loneliness epidemic-fueled boom in AI entertainment | Fortune
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Korean startup wrtn is on track to pass $100M in annual recurring revenue, riding a loneliness epidemic-fueled boom in AI entertainment | Fortune
"Experience-wise, it feels like there's a writer designated for you. As a character, you make your own choices inside a pre-made universe, and based off your choices, the 'ghostwriter' writes it on the spot, just for you. Think of it as somewhere in between consuming a story and playing a game."
"South Korea is emerging as one of the few countries carving out its own niche in the global AI sector, a landscape still dominated by the U.S. and China. The country's strength in AI goes beyond culture. South Korea's semiconductor exports hit a record $173.4 billion in 2025, driven by demand for high-bandwidth memory used in AI processors."
Wrtn, a South Korean AI startup founded in 2021, has evolved from a chatbot aggregator into an interactive storytelling platform generating over $100 million in annual recurring revenue. Operating under brand names Crack in Korea and Kyarapu in Japan, the platform enables users to create and shape AI-generated narratives in real time, functioning like a personalized dungeon master for interactive fiction. With over five million monthly active users across Korea and Japan, wrtn plans to enter the U.S. market by mid-2026 and pursue an IPO by 2028. South Korea is establishing itself as a distinct player in global AI, leveraging semiconductor dominance and government-backed initiatives like the "AI Squid Game" competition to develop sovereign AI models.
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