Pew Research Center reported that AI overviews on Google search results lead to decreased link clicks from users. Only 8% of users click on links when an AI overview is present compared to 15% without it. Rarely, just 1% of users clicked on links within the AI overview. Additionally, users are more likely to end their browsing session after viewing a search page with an AI summary, occurring in 26% of cases. Approximately 18% of Google searches resulted in AI summaries, predominantly using three or more sources.
Google users who encounter an AI summary are less likely to click on links to other websites than users who do not see one. Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).
Google users are more likely to end their browsing session entirely after visiting a search page with an AI summary than on pages without a summary. This happened on 26% of pages with an AI summary, compared with 16% of pages with only traditional search results.
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