Sony has formed a strategic alliance with Bandai Namco, investing 68 billion yen to acquire 2.5 percent of the company. The alliance aims to grow the global fan community for anime and manga while enhancing engagement, particularly as the anime market is anticipated to expand rapidly. The partnership will expand their historic collaborations in gaming, anime, and music into new areas, including the production and distribution of anime content and merchandising. Both companies plan to develop new IP in anime and manga, along with strategically timing the release of content based on regional demand.
Sony has made a substantial investment in Bandai Namco, acquiring 2.5 percent to expand its fan base for anime and manga globally, aiming to boost engagement in rapidly growing market areas.
The companies will extend their collaboration beyond gaming, impacting production and distribution of anime content, along with merchandising, aligning with current successful trends in adapting video games into series and films.
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