Google's search results have integrated AI Overviews, which have been officially part of the search engine results page since May 2023. A Pew Research Center study indicates that these AI summaries significantly reduce the likelihood of users clicking on search results. Specifically, click rates drop from 15 percent without an AI answer to just 8 percent with AI Overviews. Furthermore, only about 1 percent of these AI Overviews lead to clicks on the cited sources, contradicting Google's claims that people frequently click on these links.
Pew reports that searches without an AI answer resulted in a click rate of 15 percent. On SERPs with AI Overviews, the rate of clicks to other sites drops by almost half, to 8 percent.
Google began testing AI Overviews as the 'search generative experience' in May 2023, and just a year later, they were an official part of the search engine results page.
Its analysis shows that searches with AI summaries reduce clicks, and their prevalence is increasing.
Pew found that just 1 percent of AI Overviews produced a click on a source, despite Google claiming that people click on the links cited in AI Overviews.
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