The advertising technology industry is plagued by issues such as fraud, disinformation, and a lack of regulation. Despite these problems, there is a continued focus on chasing trends rather than addressing fundamental flaws. The industry has normalized harmful practices over the years, raising concerns about legality and ethics. Scandals arise yet are quickly forgotten, with a predictable cycle of outrage and denial following each incident. The industry's growth, now valued at USD$750bn, remains overshadowed by its opacity and harmfulness.
We have spent almost twenty years normalising an activity that should not be normal - in fact, it should not even be legal.
The digital advertising industry has grown into a USD$750bn juggernaut. It is largely unregulated, deeply opaque, and increasingly harmful.
The formula is predictable by now: Outcry. Denial. Polished statement. Quick fix. Forgotten.
Is it more exciting to chase the next shiny thing? Of course. That's what keeps conferences buzzing, headlines churning, and execs keynote-ready.
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