"TikTok's algorithm, which shapes what more than a billion users see, has developed an almost mystical reputation for figuring out what people want to watch. Those powers aren't actually magical, but they do matter. An algorithm as widely used as TikTok's can have a huge impact on our culture by determining what information people receive and how. As TikTok prepares to spin off a U.S.-only version of the app with majority-American ownership, plenty of questions loom about how the platformand its all-mighty algorithmmight change."
"So I investigate all kinds of things to do with the social and ethical implications of digital technologies, and I particularly focus, usually, on algorithms and AIand perhaps more specifically on social media algorithmsand some of my core interests are in how people learn about and make sense of these technologies, how they imagine them and what they think they might make possible. And then I have a book that's under contract right now with Oxford University Press on critical algorithmic literacy,"
TikTok's algorithm shapes what more than a billion users see and has a strong reputation for predicting viewing preferences. Those recommendation capabilities measurably affect culture by determining which information people receive and how they encounter it. Plans to spin off a U.S.-only version with majority-American ownership raise questions about whether new investors will influence what kinds of content the platform promotes or suppresses. Kelley Cotter researches social and ethical implications of digital technologies, focusing on algorithms, AI, and social media recommendation systems. Cotter studies how people learn about, imagine, and make sense of these technologies and is writing a book on critical algorithmic literacy.
Read at www.scientificamerican.com
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