When your culture becomes a meme: the jarring' effect of Chinamaxxing
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When your culture becomes a meme: the jarring' effect of Chinamaxxing
""What's spreading globally is not China in its full complexity, but fragments of everyday life," says Tingting Liu, emphasizing the reductive nature of Chinamaxxing."
"Jamie Cohen notes that digital trends are a response to cultural changes, highlighting disillusionment with the west and an obsession with wellness as factors in the emergence of Chinamaxxing."
Chinamaxxing is a cultural trend where individuals, regardless of their heritage, adopt Chinese customs such as drinking hot water, using chopsticks, and celebrating lunar new year. This phenomenon gained traction on social media platforms like TikTok and Instagram, reflecting a response to cultural disillusionment and a fascination with wellness. Experts note that while this trend simplifies a complex culture into bite-sized content, it resonates with many, particularly within the Chinese diaspora, who find it both jarring and intriguing.
Read at www.theguardian.com
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