'Who did this guy become?' This creator quit his job and lost his TikTok audience
Briefly

Connor Hubbard gained popularity by sharing details of his corporate life. After quitting his job as a senior analyst to pursue influencing full-time, he began facing backlash. Viewers felt betrayed as his content shifted away from their expectations. Hubbard's journey highlights the relatability trap for influencers, where lifestyle changes after gaining follower traction can alienate audiences. The transition from traditional work to full-time influencing often leads to criticism and disinterest from fans who preferred the original, relatable content style.
"It just seemed to get a lot of traction, because I think most of the world is working. They have to work for a living. They can't all be influencers."
"He left his 6 figure job FOR THIS. This storyline would be a good black mirror episode."
Read at Fast Company
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