Google Zero signifies a shift where Google becomes an answer engine rather than a gateway to web content. Coined in 2024, the rise of AI Overviews means that users receive answers without being directed to external sites. This change has resulted in a significant drop in clicks and referrals for publishers, with a near 70% rise in zero-click news queries. The structural reset of SEO has impacted traffic severely, as businesses face layoffs and ad dollars shift in response to diminishing organic search traffic.
The term 'Google Zero' refers to the moment when Google stops functioning as a gateway to the web and fully acknowledges being an answer engine.
As long as search engines prioritize content that provides answers directly, traffic for traditional publishers, relying on SEO, is likely to decrease.
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