"BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don't have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs."
"We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what's right for you and still have a little fun along the way. Yasmine Singh is a writer with 10 years of experience covering parenting, lifestyle, and shopping. She's a regular contributor and former shopping writer who has been writing for the BuzzFeed Shopping team for over three years. She's currently a Women's Lifestyle Commerce Writer for Bustle."
BuzzFeed Shopping operates as service journalism, with writers and editors spending all day shopping to vet products, fact-check brand claims, and surface what helps in real life. The newsroom centers readers over revenue and recommends products with authenticity, relying on real experiences rather than ad language. Coverage reflects a diverse audience across a range of price points, people, and needs, and focuses on cutting through fake deals while favoring useful information over glossy fluff. Recommendations include both budget and splurge options with contextual guidance. Yasmine Singh has 10 years of experience covering parenting, lifestyle, and shopping and currently writes for Bustle.
Read at www.buzzfeed.com
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