Starbucks will bring back its popular Pumpkin Spice Latte in the U.S. and Canada on August 26. Launched in 2003, this seasonal drink is Starbucks' most successful beverage, with millions sold. Competitors like Dunkin' and McDonald's have introduced their versions of pumpkin spice drinks over the years. The popularity of pumpkin spice has surged with a 33.8% increase in menu mentions between fall 2014 and fall 2024. Additionally, foot traffic at Starbucks stores saw a notable rise on days when the Pumpkin Spice Latte was released, reflecting its significant consumer appeal.
Starbucks' Pumpkin Spice Latte will return to store menus in the U.S. and Canada on Aug. 26, marking the start of the fall beverage season.
Since its launch in 2003, the Pumpkin Spice Latte has sold hundreds of millions of units and is the most popular seasonal beverage for Starbucks.
Dunkin' introduced pumpkin-flavored drinks in 2007 and will launch its fall menu on Aug. 20, beating Starbucks to market this year.
Foot traffic at U.S. Starbucks rose by 24% on Aug. 22 last year, the day the Pumpkin Spice Latte became available.
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