Tm:rw is a new retail experience in Times Square, spanning 20,000 square feet and featuring around 600 to 800 products from 150 brands. Opening on July 29, it emphasizes personal, meaningful innovation in consumer products, offering items like AI cameras and multifunctional cookers. The store aims to inspire by blending technology with everyday life and features a café selling unique cookies. With various business models for product procurement, Tm:rw aims to democratize access to innovation in diverse categories including wellness and entertainment.
"We have a capacity of showing 150 brands with around 600 to 800 skus," said Jordan Traxler, global head of marketing for Tm:rw.
"Tm:rw isn't about spectacle for its own sake," Traxler said. "It's about making what's next feel personal, meaningful and memorable."
"We're trying to democratize innovation wherever innovation might be. It could be anything."
"We aim to inspire."
#retail-innovation #technology-products #experiential-shopping #consumer-experience #smart-home-devices
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