"Following the pattern established in recent years, the company announced the event will take place on October 7-8, with sales starting at 12:01 AM PT on October 7. Amazon is betting that shoppers will embrace various AI tools during the event, such as its shopping assistant Rufus, along with visual search tools like Amazon Lens and Lens Live, which allows customers to point their cameras at any object around them and find it on the Amazon's website."
"Leading up to the main event, Amazon is offering early deals featuring discounts on Amazon devices and Amazon brand products, deals on Kindle books, and offers on artist merch bought through Amazon Music or Amazon.com. The company is also offering exclusive benefits for Prime members, including early access to tickets for the musical Wicked: For Good; deals on fuel; McDonald's meals through Grubhub+; and additional savings via cashback for Prime Young Adult members."
"Beyond the U.S., customers in Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, the Netherlands, Poland, Singapore, Spain, Sweden, the U.S., and the UK - and for the first time in Colombia, Ireland, and Mexico - will be able to participate in deals and shop with the Big Deals Day event starting on October 7. Amazon's first Prime Day event of 2025, held in July, was a success, with the entire retail industry clocking $24.1 billion in online sales across four days, a 30.3% year-on-year increase, according to Adobe Analytics."
Amazon will hold Prime Big Deals Day on October 7–8 with sales beginning at 12:01 AM PT on October 7. The event will feature AI shopping tools including Rufus, Amazon Lens, Lens Live visual search, and Alexa+ for deal tracking. Early deals will include discounts on Amazon devices and Amazon brand products, Kindle book promotions, and artist merchandise available through Amazon Music and Amazon.com. Prime members will receive exclusive perks such as early Wicked: For Good ticket access, fuel deals, McDonald's meals via Grubhub+, and cashback for Prime Young Adult members. The event will expand to multiple countries, adding Colombia, Ireland, and Mexico for the first time, and follows a strong July 2025 Prime Day with significant mobile-driven sales growth.
Read at TechCrunch
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