Amazon India's Prime Day 2025 recorded unprecedented success, achieving over 18,000 orders per minute and a 50% increase in activity compared to the previous year. More than 70% of new Prime memberships originated from tier 2 and 3 cities, indicating Amazon’s expanding reach. Key product categories including electronics and fashion experienced robust demand, enhanced by financing options like No Cost EMI and promotions. A notable inclusion of over 68% of small and medium businesses from non-metro areas underscored the event’s broad appeal, while premium brands showed significant sales growth during the sale.
Amazon India's Prime Day 2025 set new records with over 18,000 orders in a minute, reflecting a 50% increase from 2024. Notably, 70% of new memberships were from tier 2 and 3 cities.
The event showed significant seller participation with strong sales in categories like electronics, fashion, and home essentials driven by No Cost EMI, bank offers, and Amazon Pay discounts.
More than 68% of participating small and medium businesses hailed from non-metro areas, highlighting an inclusive approach. High-end products saw double-digit growth and top-selling brands included Apple, Samsung, and Tommy Hilfiger.
#amazon-prime-day #e-commerce-growth #tier-2-and-3-cities #seller-participation #consumer-electronics
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