Amazon is implementing a project called Starfish, which employs AI to refine and enhance product listings on its Marketplace. This initiative aims to synthesize information from diverse data sources to improve consistency and accuracy in product information globally. Starfish is designed to assist third-party sellers in creating better product descriptions efficiently and includes tools to generate product images and video ads automatically. Amazon's long-term goal is to become the leading source for comprehensive product information worldwide.
Starfish enriches product data using LLM, improves Catalog at scale by filling missing information, correcting errors, rewriting titles, bullet points, and product descriptions.
Amazon's new initiative aims to utilize generative AI to enhance product listings on its Marketplace, contributing an expected $7.5 billion in sales this year.
Collection
[
|
...
]