"Generative AI has the potential to transform all corners of the e-commerce value chain, from optimising product discovery, chat functions and search to creating product backdrops, brand campaigns or content displays. Online retailers are now embedding this technology into their platforms, reinventing online customer experience and a retailer's capabilities in reaching the end consumer. Join us on Thursday, November 6 at 16:00 GMT / 11:00 EST for our next #BoFLIVE."
"In this session, BoF's content strategy senior associate, Annabel Bolton, along with Zalando's VP of content solutions, Matthias Haase, founder and CEO of Chief Digital Agency, Jenna Flateman Posner, and retail tech expert and founder of Looks.ai, Jessica Couch, will explore how online retailers can embed this technology to optimise the customer path to purchase and spark consumer inspiration. The conversation will draw inspiration from a recent BoF white paper, The Future of E-Commerce, Powered by Generative AI, published in partnership with Zalando."
Generative AI can transform the entire e-commerce value chain by improving product discovery, chat functions, search, and by generating product backdrops, brand campaigns, and content displays. Online retailers are embedding generative AI into platforms to reinvent customer experience and expand capabilities for reaching consumers. A live event on November 6 will bring together industry practitioners from BoF, Zalando, Chief Digital Agency, and Looks.ai to examine practical ways to integrate generative AI to optimise the customer path to purchase and spark consumer inspiration. The conversation draws on the white paper The Future of E-Commerce, Powered by Generative AI, produced in partnership with Zalando. The event is open to all with registration required.
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