"Browzwear, best known for developing 3D design tools that let fashion brands prototype clothes without making physical samples, was already a Lalaland user before the acquisition. CEO Greg Hanson said the company is now bringing the Lalaland team fully 'in-house.'"
"These efforts aim to boost Browzwear's flagship digital twin software, which enables designers to create a virtual version of a garment - complete with fit, fabric, and style - just minutes after sketching the idea."
"Musandu, who was born in Zimbabwe, co-founded Lalaland after growing frustrated by the lack of representation in fashion modelling. 'One model does not represent everyone that's actually shopping and buying a product,' he told the Associated Press last year."
"'Our customers want absolute confidence in their digital twins,' he continued. 'Lalaland's hyper-realistic, diverse AI models supercharge that trust and dramatically cut the time between concept and commerce.'"
Browzwear acquired Lalaland, a creator of customizable AI avatars for fashion, based in Amsterdam. Lalaland's technology promotes diversity in advertising and helps brands save costs. Browzwear plans to integrate Lalaland's team into its R&D division, focusing on enhancing virtual body shape accuracy and generating diverse model avatars. This acquisition aligns with Browzwear's mission to streamline design processes with its digital twin software. Lalaland's co-founder emphasizes the need for representation in fashion modeling, showcasing the importance of inclusion in product imagery.
Read at TNW | Ecosystems
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