Eden Hand Arts transitioned to online-only sales, disappointing many loyal customers. Former jeweler Jonathon Palino launched J. Palino Jewelry, creating significant demand. He operates out of The Glass Jar, a refillable grocery store. Customers eagerly line up to purchase his handcrafted jewelry, reminiscent of the original Eden styles. Social media amplifies the trend, with customers showcasing products online. Palino's collaborations implemented a successful partnership within the existing community-focused market, exceeding expectations and reviving local jewelry enthusiasm.
"As Meghann says, women were born to wait in lines. They've had to wait for bathrooms and at grocery stores, but at our line, they're happy. They're making friends. They're cheering each other on."
"It has become wild," said Meghann Lazott, The Glass Jar's owner and Palino's partner. "We were thinking it would be some little piddly thing. And that didn't happen."
Social media posts show women showing off the newest additions to their 'Eden Stack,' with some having their wrists to elbows covered entirely in Cape Cod-style bracelets.
Lines are forming outside as customers flock to buy the handcrafted pieces that helped build Eden's devoted following.
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